How An Annuity Prospect Becomes An Annuity Client
Friday, October 17th, 2003Have you ever thought about the sales evolution? How do we weed out the folks who don t want to do business with us and those who will do business with us?
I place them in categories and try and get them to change their category. Here is what I mean.
Names: These are just that, names. You can buy a list or go down the phone book, it is all the same.
Suspects: How are these different than names? Suspects are names in which something is known about them. Where do they work? How many children, married, etc? Once you have a piece of information about names they then can be classified as suspects.
Prospects: A prospect is someone you have met and you are provided with additional information. Work, family, goals, available assets, insurance are some of the topics you would be able to expand in a relationship to move a suspect to a prospect.
How do you move a name to a suspect to a prospect? You do so with human contact and by beginning to build a relationship with t (more...)
