TodayInsurance.net

It is interesting to note trends in car insurance since the beginning of large scale direct marketing of auto insurance through media and internet promotion. A review of premiums in Pennsylvania from 2000 to 2004 (the most recent year of statistics) is illustrative of trends seen nationwide.

In the year 2000, average car insurance premiums in Pennsylvania were $698.56 . This reflects the average premium paid by drivers in Pennsylvania for annual car insurance. This resulted in17 states having higher annual premiums than Pennsylvania in 2000. In the year 2001, this amount changed to $698.56. More recently, premiums in 2003 averaged $812.67. As you can see, there is a marked, change in premiums during that time. However, when you consider the 2004 rates, the trend starts to flatten. For 2004, rates in Pennsylvania averaged $842.66 in Pennsylvania. This reflects a 3.70 percent change from 2003. In 2004, higher premiums were found in 17 states. In 2003, 20 states had higher rates than Pennsylvania.

LeadZILLA, a direct mail annuity lead program, won the Readers Choice Award in a survey of independent annuity producers polled by Senior Market Advisor Magazine. But after thoroughly testing the system myself, do I see LeadZILLA as king of the jungle or a big bag of gas? I have invested thousands of my own dollars into LeadZILLA to generate leads for my own general agents to use, and I ve learned a few lessons along the way.

The numbers speak for themselves. My first mail drop was on September 23, 2005 and, as of this writing, I have used LeadZILLA continuously for the past fourteen months. I have mailed out 44,800 pieces in 224 drops and received 1,295 direct response cards back in the mail. This is a response rate of 2.89% and an average of 5.77 lead cards for each 200 piece drop.

The lead system s proprietor boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I m not going to snivel over the .23% difference. As we in the i (more...)