TodayInsurance.net

Are good writing skills required of insurance professionals? That is an interesting question. If good writing skills are not required of most insurance professionals, they should be. As an insurance professional, you have not just set up a stand on the corner of the block. You are not just calling out to passers-by to purchase your insurance policies. True, you are selling a product, but the product you are selling comes with a lot of “the written word” - especially before the sell is made.

How do insurance professionals get the word out about their products? Web sites, billboards, advertisements in newspapers and phone books - the list could go on and on. Each of these forms of advertisement requires some kind of writing. Your insurance company s Web site and brochures include the most writing. Your goal is to sell insurance policies, but you also want to make sure you clearly explain the different kinds of insurance policies to your potential customers in terms they can under (more...)

I think it s the dream of every professional to have their business grow by referral only. Imagine not having to cold call or advertise! What a way to grow a business.

Can it really be accomplished? Yes it can. In fact, I know a handful of professionals that not only grow their business by referrals, but have SO many potential clients, they need to turn some away!

So the question is: If it really DOES work, why haven t most of us created a business which is filled by referrals? The answer lies in understanding several important issues. Generally, people don t know how to properly ask for referrals and don t put in enough effort to create a steady stream of them.

Learning How to Ask for Referrals
How do most people ask for referrals? Most of the folks I know ask a variation of the question, “Who do you know…?” Here s how it comes out:

- Who do you know who could use my services?
- Who do you know who d like to lower their premiu (more...)