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A press release is a statement written in the third person that is distributed to the media, articulating to a journalist or editor how and why a particular person, company, event, product or service is newsworthy.

Press releases conform to a short but established cookie-cutter format. They are emailed, faxed or snail mailed to media including newspapers, radio and television stations. A press release is not written to be read by consumers. Target readers are reporters, editors and news directors - those who decide what is and isn t news.

Why submit press releases to the media?

A good press release may be published as newsworthy, which gives you no-cost publicity. A great press release will not only get published but will spark the creative kindling of a follow up story. Maybe even a feature story for print or broadcast. Unlike advertising, news is accepted at face value and delivers many times the impact. This can attract prospects to you, position you as the obvious expert, pre-sell (more...)

The performance of a life insurance company can make a big difference to anyone who buys a life insurance policy. The way some experts talk you would get the impression that all life insurance policies are the same regardless of which company you buy from.

If you were going to purchase an automobile you would visit a dealership that sells the kind of car you like, you would consider certain features that may appeal to you and you would pay special attention to the cost. If you don t get your needs met you find another company and do the same thing all over again.

When you decide to purchase a home you have a pretty good idea of the neighborhood you would like to live in, the style and size of home and of course the amount you would like to spend. You contact a real estate agent and if that person does not find something to fit your needs you find another agent.

When you purchase life insurance you should also pay attention to the type of policy that would fit your particular need, the (more...)