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Consider making life insurance an intricate part of your investment portfolio. Yes, you read the phrase correctly - investment portfolio. Just as you are planning for your children s education, your retirement, your next big trip to Vegas, having good to excellent life insurance protection is an essential part of investing in the future.

Have you ever thought about what will become of you if you take an early dirt nap? What will happen to your family, your dreams and your goals? Life insurance provides the comfort of knowing that your family will thrive without you (hey, it was bound to happen). All of your efforts to secure a brighter future for your loved ones do not have to perish with you.

First thing s first, before you start getting life insurance quotes, you need to determine the amount of coverage required to sustain your family. Got a figure tallied up in mind? Now you will need to decide how much money you can afford to pay for the life insurance. Life insurance rates and premi (more...)

Recently I received an e-mail from a life insurance salesperson who was asking for help with “several of the most severe challenges facing those who market life insurance”.

His questions were:

1. What sales ideas do you have on marketing life insurance?

2. What ideas do you have for overcoming buyer resistance?

3. What ideas do you have for overcoming buyers fears of admitting a salesman into their homes? This article provides responses for each of these questions.

1. What sales ideas do you have on marketing life insurance?

Regardless of what a salesperson sells, I usually begin by asking the same questions:

What problems does your product or service solve? What questions can you ask to: Determine whether a prospect has any of these problems, and If they do, to engage the prospect s emotions?

One of the biggest problems life insurance addresses is financial risk. There are many questions a salesperson can ask to determine whether a po (more...)