Health Insurance Marketing
Tuesday, October 31st, 2006Of all types of insurance, health insurance is the most controversial because of the conflict between the insurance company s need to remain afloat and the customer s need to have insurance. Insurance companies commissions on health plans are very low, thus some companies struggle to make a profit. It used to be that the premiums paid by younger, healthy clients were low compared to those paid by elderly clients. The reason for this was so that the insurance company could sustain the output in claims of the elderly clients. However, these days, the premiums are the same for a completely healthy young adult as they are for an elderly man who just had by-pass surgery.
Since we are already dealing with this kind of scenario, what we can do now is change the public s perception of it. Connect yourself with companies whose employees need a health plan. Go to crowded areas and advertise. Give out flyers and hang banners. Offer free medical check ups upon signing up. Give the public a chance to like you (more...)
