Annuity Marketing Tip: Use a Real Postage Stamp
Saturday, October 7th, 2006Are you marketing insurance products to the senior market? Have you developed a system for keeping in touch with your prospects and clients? Would you like to have greater success in communicating with this target market? Ask yourself this question!
Do you own a postage machine? Throw it away and never use it again. Never use a postage machine to communicate with a prospect or a client. Never!
The next time you look at your mail notice how it is posted. If a stamp is used then you are 87% more likely to open it than a bulk permit piece. 87% is a major number and one that you can take advantage of.
Do you communicate with your annuity clients via email? Stop and do not use it again. Email is fine for friends and family but do not ever use it to contact a senior client or prospect. Always use the US Mail service.
Your obvious question is why? Why not use the internet and make it easy to communicate. The answer is very simple, it is way too impersonal. Also, only 7% of (more...)
