Annuity Marketing Tip: Use a Real Postage Stamp
Are you marketing insurance products to the senior market? Have you developed a system for keeping in touch with your prospects and clients? Would you like to have greater success in communicating with this target market? Ask yourself this question!
Do you own a postage machine? Throw it away and never use it again. Never use a postage machine to communicate with a prospect or a client. Never!
The next time you look at your mail notice how it is posted. If a stamp is used then you are 87% more likely to open it than a bulk permit piece. 87% is a major number and one that you can take advantage of.
Do you communicate with your annuity clients via email? Stop and do not use it again. Email is fine for friends and family but do not ever use it to contact a senior client or prospect. Always use the US Mail service.
Your obvious question is why? Why not use the internet and make it easy to communicate. The answer is very simple, it is way too impersonal. Also, only 7% of seniors over the age of 65 will use the internet as a primary source of communication, they all prefer the US Mail. An easy experiment is to go to your local post office at about 10 am and observe who comes and goes. You will notice our target market: Seniors. Seniors love to get the mail and for many it becomes a habit and a social opportunity. Stand by the waste basket in the post office and listen to the comments about the junk mail, they all hate it and yet they all touch it, look at it, and often read it.
But there is more tricks to the trade of communicating with the senior group. Not only is the stamp important but how the stamp is put on the envelope is a big part of the success. Always put the stamp on slightly crooked! If it is on crooked it will have a higher chance of being opened. Remember it is all about psychological communication and the first step is getting the envelope opened. By placing the stamp on slightly cooked shows it wasn t done mechanically by a computer. This implies a personal touch and it invites the prospect to open the letter.
Selling insurance and annuity products is very simple once a relationship is developed with good communication is the beginning.
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