Are You a Annuity Lead Generating Machine… With Leads You Are King… Without Them You’re a Servan
Hey, who else wants to become the kind of killer agent who can
easily convince otherwise rational people to open up their
wallets and give you all their money.
C mon, show of hands. Who wants that kind of skill?
You better be waving your hand over your head like a
third-grader with a full bladder. Because getting savvy at
salesmanship is the beginning and end of getting filthy,
stinking rich in the annuity business. In any business
actually. In addition, to be a good salesperson you better be a
“LEAD GENERATING MACHINE” or you will starve to death.
Today, to make $300,000 to $500,000 in the annuity business you
need 3-4 appointments per day. In order to produce that many
appointments you need a minimum of 30 to 40 leads per week.
Now, don t be shocked with those numbers. Unfortunately, that s
the fact of life today.
Are you Prepared For it?
If you answered “yes,” congratulations on being “proactive”
instead of “reactive.”
For the other 90% of you who answered “no”, or “I think so,” I
have created a quick checklist that will help you become a lead
generating machine.
Step#1 Send all your clients a newsletter, postcard, or flyer on
a monthly basis.
“You may say, yeah, yeah, yeah, Russ you tell us that, is it
really necessary? I m sure my clients don t forget me and if
they had a referral they would run to the phone and call me.”
Step#2 Start Mailing more postcard and making more calls to
promote your services.
If you normally send out 200 postcards a week to a list of CD
Holders or Mutual Fund Holders in your area, boost it up to 500
(just make sure you track the numbers and that you remain
profitable).
If you normally have one telemarketer calling 4 days a week,
hire another one or two to make more calls for you.
And, if your using our direct mail program that pulls 3% start
mailing twice a month instead of just once.
Step#3 Start sending a Client Newsletter to all centers of
influence in your area.
Besides sending out a client newsletter to your clients, what
about offering your expertise to CPA s, Accountants, Lawyers,
Real Estate Agents, church and business associates. What you
want is to get them to put an insert in your monthly newsletter
and even pay for the postage. I have one member who has a CPA
who have offered his whole client base of 700 clients to have a
monthly newsletter mailed out.
Step#4 Go back to your clients who have not used your services
for two years or longer and send them the “I Missed you
Letter.”
This strategy will create an immediate “Cash-Flow Surge.” The
“I Miss you Letter” is in the Mother of all marketing systems.
Step#5 Get testimonials From Satisfied Clients.
What do you think is the single most important marketing
strategy?
Good ads? Sales Letters? Headlines?
Well, all of the above are important, but credibility and
believability have the most impact on making a prospect feel
comfortable enough to do business with you.
Once you start getting these testimonials, make sure you use
them like crazy.
Put them in your postcards, ads, letters. Use them as
headlines!
Trust me - these testimonials will be worth their weight in
gold. Don t miss out on this incredible marketing bonanza!
Step#6 Ask For and Get Referrals.
One of the best parts of this business is that your first few
years of proper marketing, most of your business should come
from word-of-mouth and referrals.
Many of these referrals will be generating automatically IF you
provide outstanding service that blows your clients away.
But, what if you re just starting, and you don t have a year or
so to wait for these referrals to happen automatically?
Then, I suggest you try a technique for generating 5 referrals
from every client.
How?
Make it part of your structure.
I have a “Tell-A Friend” insert for our client newsletters that
works great. One agent mailed out 200 newsletters and had 37
referrals come back, to his office. He also, added a return
envelope that had a live stamp on it.
Go forth and prosper
Russ Jones
http://www.ultimateinsurancesystem.com
http://www.PmrSystem.com
http://www.89Million.com
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